Saturday, November 15, 2008

Ranch

Say what you will about Wendy's, but you have to admit that out of the big three global fast-food burger chains, they are by far the best. Best tasting, best value, freshest beef - and most importantly, best advertising campaigns.

From Dave Thomas peddling his company's wares, to "unofficial spokesman" Mr. Wendy, to the animated Wendy's girl extolling the virtues of her employer, Wendy's has found commercials that, unlike any from their competitors, people remember.


And then there's the Ranch Tooth. That little guy (as seen on the right) popped up at inopportune moments to remind people how much they wanted something with a little ranch flavouring (playing on the idea of a 'sweet tooth').

It was only a matter of time until Wendy's shifted their focus to another product, and the Ranch Tooth was phased out. With no discernible skills other than subtly saying "ranch" every now and then, what was our lovable hero to do?

Well, since this is the 21st century, Toothy McGee did just what any of us would do - look to the Internet for help! The result is Ranch Tooth!, a downloadable application which, once installed, pops up on your desktop at random intervals to say 'Ranch'!

What an age we live in!

--Ryan

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