Wednesday, April 23, 2008

So much for that

Hyland Cinemas has closed their Brantford location (Market Square) after five months.

Why can't a theatre work in this space? To me, it seems kind of obvious. Most students don't want to see second-run movies - if they wanted to see them, they'd take the bus trip out to the Cineplex to see them as soon as possible. And the downtown still isn't anywhere near the stage where it can attract a significant non-student crowd.

I said it when Hyland moved in, I'll say it again now. The only way that mall will ever be close to what it once was is if there's a concerted effort to get several new tenants - including some recognizable names - in there at once. Williams worked, and I think it's at least to some degree because of their brand - an independent coffee shop wouldn't be doing this well.

Find a new cinematic company, another restaurant (preferably fast food), and a couple other decent stores, get them all in the mall at the same time, and you might have a resurgence on your hands. Of course, it would help if the south side of Colborne St. wasn't still all boarded up aside from the library/school area.

--Ryan

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