Friday, August 6, 2010

Digital Engagement: Making the Ripples Count

Undeniably, the social networking fever has caught on with some local businesses here in the Philippines. 
Daily, our Facebook accounts are now bombarded by "like" requests from friends and strangers alike asking for our support because they joined a Facebook contest whose winner is determined by the most number of "likes."

At first, I thought that it was an effective way to virally spread a

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