The Most Important Google Ranking Algorithm Changes in 2011

2011 has been a very busy year for Google. Much has changed and if you want to make sure that your website gets enough visitors, you have to keep up with the latest changes. This week's article shows the most important Google changes that you should keep in mind.1. Low quality websites are filteredGoogle released several ranking algorithm updates in 2011 that tried to filter low quality websites

Chateau Mountain View

Dear Google,

T-shirts and jeans are fine, but sometimes, when we celebrate, we like to dress up.  Google might soon wish to celebrate one million Droid activations per day.  What shall we pour into our glasses for the toast?  

How about uncorking a bottle of “Chateau Mountain View?” 

Would you prefer the Widget White or the Recursive Red?

Wine makes a perfect high end marketing tool, announcing to the world that Google appreciates the finer things in life.  And like the finer things in life, there is never enough to go around.

                       

A Parable

Give a man a fish, he will eat for a day.

Teach a man to fish, he will eat for a lifetime.

Teach a man to create an artificial shortage of fish,

He’ll eat steak.

Chateau Mountain View must command a super premium price to be taken seriously, let’s say $500 per bottle.  Of course we don’t want to sell wine, we want to give it away.  A bottle will be harder to get than an invitation to Google +.  I would provide free Google wine to the annual White House Correspondents’ Association Dinner in Washington.  I trust this will generate a buzz.  I would give a bottle to the Google Employee of the Month.  All sales should be limited to no more than one case.

Chateau Mountain View must be classy, like that new Mercedes Benz spot featuring SVP Googler Gupta.  And when did Mercedes choose to air this spot?  During a “Hogan’s Heroes” marathon?” Eh, no.   They chose the number one golf tournament in the world, The Open Championship.  Classy.  No T-shirts or jeans are visible in Google HQ during the shooting of this commercial.  Hmm.

Chateau Mountain View will be a “sustainable” winery, in keeping with the Google “Do No Evil” policy.  The label will be made from recycled, Google office paper and we can have a contest for the label design.  The bottle’s shape could resemble a lava lamp.

“When only the best will do, pour Chateau Mountain View.”

Cheers,

Perk

How many days does it take to get listed on Google's first result page?

Getting on Google's first result page is important if you want to get more website visitors. How long does it take to get listed on Google's first result page? There are four factors that influence the process.

1. Trust: old websites have an advantage
It takes some time until Google shows new websites in the search results. Although you can submit your website to Google, Google will only index

What's A Droid?

Dear Google,

One of my favorite movie lines is, “In 2015 Skynet became aware...and determined that humans were a virus.”  I never understood how a bunch of giant super computers, networked to desktop and laptop computers, could ever “do” anything, let alone take over the world.  Then came the Droid and it all became crystal clear.  I have not seen anything this huge since the Internet went public and I don’t want to miss it.

A giant Droid appears on the oh-so-blissful smart-phone world and crushes it.  Fifty percent ownership and the “Android Market” is only one year old.  Who would buy a Symbian?  But that, dear Google, is just the tip of the iceberg.  Droid user “training wheels.”  And going for the wallet as Act II, priceless.  Who gets to pitch the wallet to the nation’s casinos?  Time to rewrite the gaming industry software.  

Yes, I want to Beta Test Droid Home.  Not just so my kitchen app(liance)s can sing “Happy Birthday” in four part harmony, but useful stuff too.  Like managing the power consumption of my home apps the way Droid manages my phone apps.  But predicting my future needs is where our bread is buttered.  If I have tickets to a show on Saturday night, do I need something to wear, somewhere to eat or somewhere to park?  What’s happening after the show?  Don’t bludgeon me with ads, toast me, tastefully.  Droid knows I’m crazy about sushi.  

If I was listening to country music in the house, chances are I will want to hear the same play list in my car.  When I snap my Droid into my dashboard, I expect mirrors, temperature and seats to adjust to me.  I realize cars already monitor miles per gallon, oil level, etc., but just like radar detectors, the User Interface should be totally in the mobile device .

This is not the proper time or place to discuss Droid in the bedroom and we’ll save Google TV for another letter.

What part of my life have I left out? Hmm.  The bathroom.  There is nothing we can do to a toilet, that has not been done in Japan.  Except Droidify it.  Of course it adjusts to my preferences for temperature, lighting and music but it’s...boring.

How about a “combat vest” which senses projectile penetration, provides immediate first aid, monitors vital signs while simultaneously “broadcasting an intent” to team members and HQ?  The intent receiver may be handling more than one message, so the master app will perform triage.  This could have civilian application leading to better medical machine inter-operability.

Or Droid could monitor the wind speed and shift the gears on my personal sized wind turbine to achieve peak efficiency.  Of course I want an app to be able to see the amount of energy and money each wind turbine is generating.

So now we have Droid interfaced to banking, my house, car and the energy grid.  I fear EMP more than the network becoming aware, but I’ll keep my @Override button close, just in case.

Ahl be back,


Perk

It's In The Hole!

Dear Google,

Smart Phones, Tablets and Chromebooks are in the $400 and up range, which is about the price of a 10 meg hard drive in the ‘80’s.  Not bad, but who can afford one of each?  Luckily for you, dear Google, there is a sport that caters to that demographic, of which you seem to be unaware.

Fore!  

It’s summer in the northern hemisphere, so from dawn till dusk, men, women and children are “searching” for a little white ball.  Many more gather live, world-wide, to watch what are called “Golf Tournaments.”  Many, many more (Big O) sit in their favorite chair and watch golf on (Google)TV.

Jaguar is doing a push.  Classy.  For the most part, the corporate sponsors are insurance companies and meaningless acronyms from the Fortune 100: SAP, PWC, NYSE, etc.  OK, we all know who the New York Stock Exchange is, but why are they sponsoring a Golf tournament?  What does PWC do?  Professional services?  The world’s oldest?  Oh, world’s largest.  My mistake.  These corporations are spending millions of dollars on marketing and sponsorship and they don’t even “sell” anything!  What corporate memento do they give away in their hospitality tents?  

Golfers are more than the Rogaine and Viagra crowd, though these guys do make up the largest and wealthiest segment of this demographic.  2011 has produced a crop of “under 30” tournament winners, who will definitely keep golf “cool.”  Plus, they know how to use a smart phone and will look good doing it.  Google “Rickie Fowler”, click on images.  Putting a Google logo on his cap or sleeve is a hole in one.  If you wish to feel good about yourself, dear Google, sponsor “The First Tee.”

The pinnacle of tournament golf in the US is The Masters, Augusta, GA.  The pinnacle of golf in the world is The Open, hosted by the R & A, Scotland.  The US Open and the PGA round out the major US tournaments.  The US golf season opens in January in Hawaii.  It then toggles back and forth between southern California and Florida, moving north as the weather warms.   This generates a new crowd to trample the hospitality tent, every week.  

Professional golfers cannot use GPS on their Droid in competition.  They and their caddy are required to pace off the distance from the nearest sprinkler head.  Weekend warriors glorify in holding up their Droid to the sky and declaring, “I am 192 to the pin.”  They know they could never hit the ball 192...but they still have clubs in their bag that cost more than an 80’s 10 meg hard drive.  And clubs in the closet, basement and garage that each cost more than a FroYo tablet.

The Google Engineers might not care about some stupid, corporate event at Pebble Beach, but I’d wager some of those Sales and Marketing types wouldn’t mind the sunshine.  Maybe they could help the PWC and SAP people interface whatever it is they do with Droid and the G-cloud.  

What should Google serve in their hospitality tent?  “Chateau Mountain View, “Hello World’”, but we’ll open that bottle in another letter.

Drive for show, putt for dough,

Perk

Official Google statements: How To Optimize Your Site

Google's Matt Cutts gave many SEO related tips in a live chat that was hosted on YouTube. This week's article contains all important statements that were made by Matt Cutts in that chat:


1. Google's Panda update will be available for more languages
Google's Panda update targeted content farms and low quality websites. Although these website types are not as common in other languages, Google

How To Check If Your Contents Pass Google's New Quality Requirements

Google's latest search engine algorithm update (code name: Panda) caused a ranking drop for many websites. Google wants to reduce the rankings of low-quality content in the search results.
To make it easier for webmasters to find out if the web page content is good enough for Google's new quality filters, Google has published some questions that will help you to judge the quality of your site:

Video Services are Ready!

OK, YouTube is great for some silly funny little video clips. Yes you can go viral, OK now what? I has it's place, the backyard video, the family is forced to watch it every holiday making  fun of grandma. Maybe you can only watch for a minute because it is like a roller coaster ride.

Is this really where you want to get serious attention when promoting your business, or yourself?  Are you tired of being faced with the competition everywhere you turn? That is what you are doing when you jump in the backyard video pool.  It is no longer a "niche" market, it is main stream reducing your chances for discovery. It is like standing in the middle of millions of people and you are the short one...

From promoting your business, to branding yourself, you want to trust the professionals. Call us see our difference, get ready to take it to the next level.

Smart TV Studios

How can you get listed and indexed on Google as fast as possible?

The world evolves into a sphere of instant gratification: you see the news in the web and on television as it happens, your food knocks on your door hot and fresh, your email let's you call anyone, anywhere, anytime you like. Question is, does this also apply on search engines? How can you get listed and indexed on Google as fast as possible?

A. Make your page robot friendly. Make it easy for

How Can I Make Sure That Google Knows My Content Is Original

An online media practitioner raises a question to Google's Matt Cutts and it goes like this:


"Google crawls site A every hour and site B once in a day. Site B writes an article, site A copies it changing time stamp. Site A gets crawled first by Googlebot. Whose content is original in Google's eyes and rank highly? If it's A, then how does that do justice to site B?"


And Matt answers it in a

Paid links: Do You Still Have To Worry About Them?

Once again, paid links are a hot topic in the search engine optimization community. The website of J. C. Penney had number 1 rankings for many competitive keywords. It turned out that the J. C. Penney website obtained these rankings through buying links on over 2000 pages.
The paid links were reported to Google and many of J. C. Penney's rankings dropped from number 1 to number 70 and below.

Google Launched Anti-Spam Algorithm Against Content Farms

Earlier this month, Google announced that they will release several new anti-spam algorithms this year. The first algorithm update has just been released and it deals with content farms.
What are content farms?
There are two slightly different definitions of content farms:
Content farms are scraper sites that aggregate the content from other sources to get high rankings for a variety of long

Android Surpasses Symbian OS

As the experts have predicted, and at the expense of Nokia, Android has overtaken the Symbian operating system for mobile phones.

Phone manufacturer Nokia has long withstood industry prediction of Symbian loosing to the up and rising Android OS. And true enough, in the recent months,
"Google’s operating system for cellphones has overtaken Nokia’s Symbian system as the market leader, ending the

How Google is going to fight spam sites in 2011?

A few days ago, Google announced that they are going to fight search engine spam stronger than before:
"We're evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that copy others' content and sites with low levels of original content.
We'll continue to explore ways to reduce spam, including new ways for users to give more

Excited for Google's Android 3.0 / Honeycomb (Official Video)

Touted as the future's tablet OS to watch out for, Google has released the Android 3.0 "Honeycomb" official video providing a sneak peak for its spectators.

The Google Android 3.0 / "Honeycomb" tablet OS promises features such as larger screen displays and enhanced multi-tasking capabilities.

In addition to the usual expected upgrades of interactive widgets, web-browser, and Android Market, a

Track And Spy On Santa Via Google

It's Christmas and Google has once again teamed up with North American Aerospace Defense Command (NORAD) partnership to track Santa Claus and his activities, starting later today at 2:00 am EST (although on some parts of the world, that would already be Christmas Eve!)Quoted from the Google Blog:“There’s one timeless question that we’re proud to say we can help answer: Where in the world is Santa

Google: New hacked site notifications in search results

A few days ago, Google added a new notification on their search result page that let's you know when a site has been recently hacked or compromised. To quote Google blog:Now we’re expanding the search results notifications to help people avoid sites that may have been compromised and altered by a third party, typically for spam. When a user visits a site, we want her to be confident the

Does Google Use Data From Social Sites In Ranking?

In a recent video, Google's Matt Cutts confirms that Google uses social media results (re-tweets, facebook shares, etc)  in their algorithms.
These social media results are mostly used in the real-time search index but they are studying how they may expand it more into other areas of search, including web search.
Matt Cutts warns that you should not just go out and get tons of follower because it

Google Might Take Out CAPS LOCK On Chrome Laptop

Rumor has it that Google is planning on taking out CAPS LOCK key on the Chrome laptop and replace it with a SEARCH KEY that allows one key access to a Google page. 
Apparently, Google's reason for wanting to take out CAPS LOCK is for better comments and reviews in the web because people will not be ABLE TO WRITE IN ALL CAPITAL LETTERS. (You can stop laughing now!). In line with this, I must also

Chrome OS and Chrome Webstore at Google's Chrome Event

Google formally introduced Chrome OS and Chrome webstore. Chrome OS promises a future that has simple and fast laptop experience to its users. Chrome laptops will be released in the market 2011 wherein as early as today, many are wondering if Google can actually pull through this new project or will it be one of Google's failure? Personally, I think it's too early to say if it'll be a success or