Finally, the 4438 mystery was revealed yesterday as Globe sent special messages to its 25 million Globe and TM phone subscribers.
For days, 4438 remained a mystery until yesterday - April 4, 2010 - the day of revelation. 4438 turned out to be the launch of Globe's loyalty program called My Rewards.My Globe.
More than 90% of all the subscribers were able to get the expected message yesterday
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