Showing posts with label LED SSL. Show all posts
Showing posts with label LED SSL. Show all posts

Wednesday, June 30, 2010

China will be the largest consumer market for LED SSL.

From World bank’s forecast regarding the GDP figures of US and China.
The forecast of China 's GDP will be approximately 50% of USA by 2015, and 70% by 2025, and the growth is an exponentially in the years to come. By 2050 China GDP will be about three times that of USA!
Base on this astonishing data China is well aware of their energy policy as it does not have enough neutual resources storage of crude oil, whereas USA has a lot of hidden oil under the ground.

China Government energy policy includes a lot of incentive programmes to promote the use of  greener energy to replace the oil. LED is one of the major technologies, besides wind has a lot of limitation in China as due t o the installation cost and availability of wind in hilly profile of central China, Solar has been accepted as one kind of green ernergy but during the manufacturing of solar cell, we have to use up a lot of water and electricity, thus this is not being of Green energy as compare with LED.
During the Kyoto Protocol, China has shown to the major advance countries that we have an aggressive target to reduce GHG (Green Houses Gases) of 45% by 2050 starts at  2017. It seems that China will be starting late for the reduction of emission but we have to understand that China is big country of 1.3B population across  thousand miles frrom Shanghai to Urumqi in the Western border.
We will have to spend effort, money and national incentive drive to ensure this programme to be enforced, but it might take years.
The 2nd supporting country is Japan... Refer to the attached chart of the Major committment of the rate of emission reduction... Look at US. In fact President Bush was the one to ratify the Kyoto Protocol in 2009. As for LED side, the price of a CFL light bulb in USA is about USD$1.0 to USD$5.0.,This is cheap and there is no imminent need for them to use a kind of LED which is almost 20 to 30 times more expensive kind of lLED ighting fixture.

China will be the manufacturing centre and likely the largest LED lighting consumer for LED by 2014. China LED will be our focus today and Tomorrow.

The so called "10 cities and 10,000 light project" was not successful as China Would expect in 2009 as the Amount and quality of light produced has failed to reach the levels generated by their mercury-vapour rivals, due problems of heat dissipation and power sources.

The 21 cities covered by the first stage of the project have also encountered with financing problems. The next stage of the LED streetlight project includes plans to have 2 Millions LED streetlights in 50 cities, given the government’s efforts to encourage demand for domestically-produced LED chips. China still lacks adequate up-streamed process technology, however, I speculate that in Q211 the situation will stabilize and gradually moving upwards and we will see more and more LEDs will be used for general illumination in Major City of China starting 2011 and onwards.

Forecast the growth of LED light-bulb market to peak in 2012-15, and market size of the LED light-bulb market to reach US$10bn in 2016.


China will be our focus for LED Solid State Lighting Market now and tomorrow. With the Continuous effort of major chip manufacturer like  recent Cree's advanced LED chip development, one would say why don't we mention about Osram and Philips's Lumileds?
As both Philips and Osram has the  intrinic burden of their huge traditional Incandescent lamp and CFL factories that is hard for them to close down. Take for example, LED lighting fixture of Philips groups is just account for 5% of their total lighting product currently.

Also we can not ignore the continuous effort of those world class LED assembly manufacturing equipment supplier that could produce equipment with higher throughput 30% more in two years time. The early adoption of LED Solid state light fixture would be in one day be seen everywhere in the major cities in China and at same time in the street of Shinjuku, Paris, Hong Kong, Frankfurt and New York...

Feverip

Saturday, June 5, 2010

LED SSL year will begin in 2012-2014


Left to Right, 18W Incandescent Lamp, 3W LED G19 Light Bump, 100Watt W19 Incandescent Lamp
Back light unit is the major driver for the LED booming since Q2 09.
This is the fact that 2009-2012 would be the year of LED Backlight year.

How about the SSL? Are we trying to say that 2011-204 will be SSL LED Lighting?

Since Thomas Edison created the world’s greatest lighting invention Incandescent lamp 130 years ago, it has Luminous Efficacy of only 0.7%-5.1%. Cold Fluorescent lamp of power rating of 9-26W Luminous Efficacy is 9-11%. The LED Luminous Efficacy is 20-28%, it is highest amongst amount all, though many scientists are still working on for more.

Life Time of Incandescent lamp is 1,000 hours, and CFL 10,000-20,000 Hours. A good LED with proper thermal design would have a life time of 40,000-60,000 Hours.

The fact behind the scene is that people starts to refuse to use CFL as it contains mercury whihc creats heavy pollutions to the environment. We had no other better choice before, now we have the LED solution in a form of commercial commodities.

Recently, ClSA did 600 cases as a on line survey, they found that 80% of respondents are not willing to buy LED light bulbs unless retail price is lower than USD10.00. 70% would consider buying LED light bulb if their payback period is within 1 year.

Presently, the Retail sales price of 3W LED light bulb is HKD$80.00, an equivalent lighting intensity is the same as an 18W incandescent lamp. Assuming 10 hours/day and the saving on electric bill a year will be:

(18-3)x10x365/1000 xHKD$1.0-HKD$6.00= HKD$49.00

That is to say a 3W LED light bulb would take 1.5 years for payback.

Referring to the power measurement on LED replacement lamp and the T5 CFL tube found that the power saving is 24.9W


 Price of LED replacement tube is HKD$200.00 Vs Philips T5 at HKD$25.00 in Hong Kong.
With a power saving is 24.9W an hour.

24.9Wx10 hoursx365Days/1000x HKD$1.0=HKD$91.00
It takes about 2 years for payback.



What a Bright Idea to Change!

The LED replacement lamp was 40X more expensive than Incandescent lamp 2 years ago, now it about 10X . We can see that the ASP of LED replacement is dropping at such a rate that the payback time will be less than 1 year in 2012. Refer to the attach chart I plotted base on the average price of 3W LED G19 Light bulb.

Base on this rate the 3W LED replacement light bulb will be about HKD60.00 by end of the year and further reduce to HKD$40 in Q2 2011.

Under this estimation, we can see that the ASP of LED replacement is dropping at such a rate that the payback time will be less than 1 year in 2012. That will be a right timing for the SSL lighting to be truly becoming a commercial commodity, and could be displaying in the supermarket side by side with the CFL… and I am sure that the Incandescent lamp would becoming something collectible…

As a summary, I foresee that the SSL will be in the adoption rate of 10% in 2012 and gradually increasing from 15% in 2013 and 25% in 2014.

Feverip

Monday, May 10, 2010

Home LED lighting will Come

The price of LED replacement Bulb is dropping more than I have expected.

This is a retail price reference as Hong Kong has a very responsive price reflection on the LEDs. With the rate of expansion in the LED production in China. The price would drop more than we expected of 10% to 20% per year.

Beginning of the year 2009, I bought a 3W K2 X3 LEDs replacement light bulb at HKD$196.00, after six months it was HKD$136.00. By end of the year 2009 it dropped to HKD100.00. Last week I went to buy one more again it was HKD88.00.

It is about 50% ASP drop a year, so by same time in 2011 it should be about HKD$30.00 a pieces, or USD$4.00. So I think that will be the time more people will be likely accept the price for LED replacement light bulb, and I think we will be able to have a lot of LED replacement in Supermarket, Electrical shop and everywhere… The price of $4.0 is 2 years earlier than I expected when I made the forecast beginning of 2009.

This will be a good news as we can see a huge demand of LED light bulb by 2011.

Let’s prepare to welcome the time of all LED SSL at home…in Hong Kong, so as the other large cities in the world.

Feverip