Q : What is the target market of the Wave family with the bada platform?
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Wave Family ( 525/533/723/578 ) |
A : The target smartphone user is shifting from early adopters to the majority of mobile phone owners. For those who are not yet familiar with smartphones, the bada platform has seamless usability compatible with the existing mobile phones and has various functions and better performance just like other Samsung phones. So we created the Wave phone range with the aim of offering the ‘My First Smartphone’ experience. The Wave range offers something for everyone, and is very affordable, so we expect great things for these devices.
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